Ged Carroll

Strategy Director @ Concentric HX

Ged has spent the past 20 years in London, Hong Kong and Shenzhen delivering programmes for a creative, communications and advertising agencies and their client base

Prior to that he was building on the behavioural science work done at 90TEN (a global independent healthcare communications consultancy)

In this deep dive Ged examines the question: Brand Experiences: Do they Meta?